How do real estate agents generate leads?

Im just curious about this. My dad was talking to a real estate agent and the guy was talking about how he spent at least 2-3 hours a day hitting the phones trying to generate leads. Do real estate agents just have a random phone that gives them a random number or do they tend to target certain neighborhoods, get their numbers and call them? Again just curios since the entire process confuses me

More real estate tips at Program Realty Wix site

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